Logos and Nenos

In April and May we continued to make progress in setting up the company and arranging all the nuts and bolts such as website, logos, business cards, laptops, email etc. Most of these things took longer than anticipated but at least we have been relatively happy with the results and what we have will allow us to operate effectively until we are ready to upgrade some of these things in the medium term. Thanks to the guys at Promedia for their support and patience in getting this work completed. However, the bureaucratic delays provided us with an opportunity to take some time studying the local trends in the online space and in relation to youth shopping, media and communication habits. This research and analysis has helped us understand local issues, provided a talking point on our visits to potential clients and was also picked up by the local print media.

Recent years have seen a strong resurgence in the use of the Galician language in all walks of Galician life. We took some time out to see how easy it is for local parents to find kids websites in Galician. Unfortunately this proved to be relatively difficult and searches using a wide range of possible keywords in Galician produced patchy results. Those sites that allow kids to play and learn online in Galician were hard to find with a small number of exceptions such as the regional government´s Department of Education website (Xunta de Galicia, Conselleria de Educacion) but even this site was difficult to navigate.

In some further analysis we reviewed the state of online tourism in the northern “Green Spain” by testing a selection of the leading tourism promotion websites such as Galicia, Asturias, Cantabria, Santiago and others. Most of these sites were fairly clunky and were outdated designs with basic databases of accomodation, limited content and poor usability. One notable exception was the site of Santiago with offers good content depth around a range of themes of interest to travellers and good usability to make the whole experience painless and stimulating. Other standout sites at a national level offering a great online experience for potential visitors were those of Iles Balears and Valencia.